Published on December 6, 2025 · iPhones

Is It the Right Time to Sell Your iPhone After a New Launch?

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Whenever Apple launches a new iPhone, prices of older models start to shift. Factors like demand, storage variants, and software support play a key role in determining resale value. Knowing these trends can help you decide whether to sell now or wait.

How New iPhone Launches Affect Resale Prices

When a new iPhone is announced, demand naturally shifts toward the latest model. As a result, resale prices of older iPhones often decline, especially for models that are two or more generations old. This drop is driven by increased supply, as many users sell their devices to upgrade. However, the price change is not always immediate or uniform. Premium models and higher storage variants tend to hold their value better, even after a new launch.

The Role of Demand and Supply

After a launch, the resale market experiences a surge in listings. More devices available means buyers have more options, which can push prices down. At the same time, some buyers actively look for older models as a more affordable alternative to the newest iPhone.If your device is still in high demand due to strong performance or continued software support, you may still receive a competitive price.

Why Timing Matters More Than You Think

Selling your iPhone before a new launch often results in better resale value. Once official pricing and features of the new model are revealed, buyers quickly adjust their expectations. Waiting too long after the launch may reduce your bargaining power.That said, selling immediately after launch can still be a good option if your device is in excellent condition and supports the latest iOS version.